Daily News
Reliance Disrupts Bottled Water Market with Campa Sure Water

Reliance Campa Sure Water Bottle is entering the Indian bottled water market with a big disruptive plan. Just like the Jio launch in 2016, this move is designed to offer very low prices first and capture huge numbers of customers. Reliance has proven before that such a model works well. After gaining a strong market base with Jio, the company increased prices, but customers stayed loyal. Now, the same playbook is being applied to packaged water.
Independence Water: Value for Families
- Independence Water is already part of Reliance FMCG.
- Pricing:
Quantiy |
Rs (₹) |
750 ml |
₹10 |
1.5 litre |
₹20 |
- Tagline: “Pure water everyone’s right.”
- Focus: Families and budget-conscious buyers.
- Goal: Offer 50% more water at the same price as competitors.
- Distribution: Semi-urban and rural markets through Reliance Smart and JioMart.
This brand is focused on high volume and low margin. It makes people buy larger packs and feel they are getting maximum value.
Campa Sure Water: Aggressive Urban Push
Reliance Campa Sure Water Bottle is making headlines ahead of its national launch in October 2025. The brand is part of Reliance Consumer Products Limited (RCPL) and is positioned as a direct challenger to well-known bottled water giants like Bisleri, Kinley, and Aquafina. What makes this launch powerful is the aggressive pricing mode
- Campa Sure Water is promoted with the line: “When it comes to water, always be Sure.”
- Pricing:
Quantiy
Rs (₹) 250 ml
₹5
500 ml
₹8
1 litre
₹15
2 litre
₹25
3 litre ₹35
- Purification: 10+ steps of processing to ensure purity.
- Competition: Directly positioned against Bisleri, Kinley (Coca-Cola), and Aquafina (Pepsi).
- Target: Hotels, restaurants, modern retail, and urban consumers.
This premium-disruptive pricing shakes up the market. For example, a 1 litre bottle of Bisleri costs ₹20, but Reliance offers it at ₹15.
Why Two Brands at the Same Time?
Reliance is not dependent on one water product. Instead, it has created a two-tier portfolio:
- Independence Water: A value brand for bulk buyers.
- Campa Sure Water: A branded disruptor for cities and modern stores.
As a result, Reliance dominates both mass market shelves and premium shelves. In addition, it ensures that when a customer enters a kirana or mall, they will likely see multiple Reliance water bottles, thereby reducing space for rivals.
Similar Bottles, Different Labels
Research shows that many bottles of “Sure Water” look almost the same as Reliance’s Campa Sure. For example:
- Thirsty Tales Sure Water (manufactured by SVRE Packaging).
- Listings on JioMart and IndiaMART are selling “Reliance Sure” but showing Thirsty Tales bottles.
The bottle design has identical grooves and shape, yet the labels differ.
This indicates that Reliance and smaller manufacturers may be using the same suppliers or bottle molds. Moreover, it proves that brand confusion is happening because “Sure” is now strongly linked with Reliance. Consequently, sellers sometimes misuse the name “Reliance” to push their stock, even if it is not directly connected.
The Jio Connection
Reliance’s bottled water strategy looks like a replay of its Jio strategy:
- Step 1: Extremely low prices to attract attention.
- Step 2: Expand distribution with Reliance Retail and kirana tie-ups.
- Step 3: Build loyalty through frequent use (daily water need = daily Jio data use).
- Step 4: Later, slowly raise prices once the brand dominates.
This plan worked in telecom, and now Reliance wants to apply it to FMCG and beverages.
Market and Share Impact
- India’s packaged drinking water market: ₹20,000 crore+.
- Growth rate: 13-15% every year.
- Even a 10% market share means thousands of crores in new revenue for Reliance.
- Investors love FMCG because it brings stable, recurring income, unlike oil or gas.
- Reliance’s share value can rise as FMCG becomes a bigger part of the company’s earnings.
Risks Reliance Must Watch
- Price War: Competitors like Bisleri may lower prices.
- Environmental Issues: Plastic bottles attract criticism.
- Execution: Reliance must ensure a smooth supply chain and quality across India.
Even with these risks, Reliance has deep pockets; therefore, it can manage losses until profits arrive later. Moreover, the company has a track record of sustaining aggressive strategies until they succeed.
In conclusion, Reliance is not just selling water; instead, it is creating a new FMCG empire. With Independence Water, it attracts budget families. At the same time, with Campa Sure Water, it challenges top brands in cities. By adopting the Jio-style low-price model, Reliance plans to gradually own this market. If the strategy works, the Reliance Campa Sure Water Bottle could become another story of disruption, loyalty, and market control, just as Jio did in the telecom sector.
Daily News
Punjab: BBMB Limits Extra Water Release Amid Monsoon Concern
In Jalandhar, there has been much discussion about the water situation in Punjab.

In Jalandhar, discussions about Punjab’s water situation have grown after reports that BBMB limits extra water release despite high demand from the state. Some people argued that Punjab could have reduced recent flood problems if it had accepted 4,500 cusecs of extra water to help Haryana. However, new records reveal that the Bhakra Beas Management Board (BBMB) did not approve Punjab’s full request for June.
Punjab had asked for 29,500 cusecs of water during the first half of June to meet irrigation needs during the paddy sowing season. But on June 2, the BBMB meeting approved only 21,607 cusecs. Technical experts at the meeting noted that reservoirs already held above-average water levels.
For example, the Bhakra Dam stood at 1,563.73 feet, nearly 24 feet higher than the usual level for that date. The Pong Dam was slightly below average at 1,296.34 feet, while the Ranjit Sagar Dam reached 508.39 metres, a little above its normal level.
Punjab justified its request by pointing to crop requirements and maintenance work in other supply areas. But Haryana and Rajasthan opposed the extra demand, arguing that Punjab should reconsider. Since no agreement was reached, the BBMB secretary wrote to Punjab on June 3, explaining that water distribution follows rights laid down in earlier agreements. Officials also prioritized power generation over irrigation needs.
The BBMB chairman reminded states that June often sees the highest water requests. He urged Punjab to set more realistic expectations, considering technical limits on supply.
On June 4, the Bhakra Dam’s water level remained about 21.91 feet above the 45-year average. Citing this, Punjab’s principal secretary Krishan Kumar wrote a letter on June 9 to the BBMB chairman. He argued that water was available for release and noted that the Indian Meteorological Department (IMD) predicted higher-than-normal rainfall.
Kumar warned of two risks if the reservoir reached its peak in August. First, unutilized water might flow wastefully into Pakistan. Second, sudden water release could trigger floods in Punjab. He urged the board to fulfill Punjab’s demand so that farmers and residents stay protected. He also said that if water was wasted or floods occurred, BBMB leaders must take responsibility.
Later, Punjab’s chief engineer for canals updated the water requirements on June 11. After further talks, the BBMB agreed on June 13 to increase the water release to 28,000 cusecs, though this was still less than Punjab’s original demand.
This dispute highlights the constant challenge of balancing agriculture, flood control, and power generation. Punjab relies heavily on water for its crops, especially paddy, and any shortfall affects farmers directly. With monsoon rains approaching, careful planning of releases becomes critical for both productivity and public safety.
In the end, BBMB limits extra water release despite repeated appeals from Punjab, showing the urgent need for better coordination between states and central authorities to manage water fairly and prevent crises.
Daily News
Zirakpur Resident Speak Out Over Diarrhoea Linked to Water Issue
Zirakpur, a small town in Punjab, is facing a serious problem.

Zirakpur, a small town in Punjab, is facing a health scare as Diarrhoea linked to water issue affected more than 55 residents in Nabha village. Many people reported stomach problems after drinking dirty water, raising serious concerns among locals and health officials.
On September 28, the health department and local administration launched an investigation. They first checked the water supply, which residents had flagged as unsafe for weeks. Villagers said the water smelled bad and looked dirty, but officials ignored their earlier complaints.
Dr. Harman Brar, an expert in water-borne diseases, said the outbreak is now under control. He reported seven new mild cases and assured that medical teams remain alert. He explained that diarrhoea can cause dangerous dehydration if not treated quickly, making constant monitoring essential.
Sub-Divisional Magistrate Amit Gupta visited the affected area. He instructed teams to follow proper safety steps and provide clean water to residents. Deputy Commissioner Komal Mittal later confirmed that a leak in the supply pipeline caused the contamination. She said the repair team fixed the leak.
To protect residents, the administration dispatched eight water tankers, which have already completed about 40 rounds. Officials are checking around 300 household connections thoroughly. Meanwhile, they advised people not to use tap water until lab test results confirm its safety. Workers will also lay a new water pipeline within two weeks to provide a permanent solution.
The Health Department set up medical camps and sent mobile teams to visit families. Doctors are treating patients and distributing Oral Rehydration Solution (ORS) pouches to prevent dehydration. They are also giving chlorine tablets with instructions on how to disinfect household water.
Residents remain frustrated. They said the water problem had continued for more than two months, especially after construction on new pipelines began. One villager complained, “We drank foul-smelling, dirty water for days, but nobody listened.” Their anger reflects a growing demand for accountability.
Experts point out that clean water is a basic right, not a privilege. When authorities fail to maintain supplies, entire communities suffer. This incident again shows how unsafe water can cause outbreaks and threaten public health.
In summary, while the immediate crisis seems under control, villagers demand long-term action. Authorities must ensure safe drinking water, strengthen monitoring, and respond faster to complaints. Diarrhoea linked to water issue in Zirakpur reminds everyone that health and safety must always come first.
Daily News
Singer Kanwar Grewal Urge Caution After Rajvir Jawanda Accident
On September 29, 2025, famous Punjabi singer Kanwar Grewal spoke out about false news after Rajvir Jawanda’s serious accident.

On September 29, 2025, Singer Kanwar Grewal urge caution after false news spread online about Punjabi artist Rajvir Jawanda’s death following a serious road accident. Rajvir is receiving treatment at Fortis Hospital in Mohali after sustaining severe injuries. Fans grew worried when social media was flooded with RIP posts, which created confusion and fear.
Kanwar Grewal quickly shared a video on Instagram to clarify the situation. He explained that he personally visited the hospital and saw Rajvir receiving proper care. Grewal admitted that Rajvir’s condition is serious but reminded everyone that treatment is ongoing. He urged fans to avoid spreading false reports and instead focus on prayers.
In his emotional message, Grewal said, “Rajvir is fighting for his life. With folded hands, I request people not to make fun of anyone’s pain. Please pray for Rajvir.” His words reflected both concern and responsibility toward fans.
Another famous Punjabi singer, Amrit Maan, also took to Instagram, asking everyone to pray for Rajvir’s recovery. He wrote in Punjabi that prayer has great strength and requested people not to circulate fake news. Maan stressed that false updates about someone’s life can deeply hurt families.
The accident happened just a day after Rajvir shared a video promoting his new song. Following the crash, several artists including Kanwar Grewal, Kulwinder Billa, and Diljit Dosanjh expressed support. Dosanjh posted, “Praying for @rajvirjawandaofficial Veera. Just heard about the accident news,” showing solidarity with the family.
Fans immediately poured messages of support and prayers across social media. Reports confirmed that Rajvir suffered serious head and spine injuries along with a cardiac arrest before reaching Fortis. Doctors placed him on ventilator support and conducted detailed examinations with emergency and neurosurgery teams.
Rajvir’s popularity comes from hit songs like Kali Jawande Di, Mera Dil, and Sardari. Born in Ludhiana, he once trained to be a police officer before deciding to follow his passion for music. Known for his love of bikes and energetic lifestyle, he often shared videos of rides in scenic areas.
Beyond his music, Rajvir’s personal life also inspires fans. He is married and admired for his positivity and dedication. Supporters see him as not just a singer but also a vibrant personality who brings joy through his work.
The current situation highlights the danger of spreading unverified news. While families and communities struggle during crises, rumors add unnecessary pain. Experts on media literacy also remind people to double-check information before sharing online.
As the Punjabi music community stands united, people everywhere continue to send prayers for Rajvir’s recovery. His fans, family, and fellow singers hope to see him back on stage soon. Singer Kanwar Grewal urge caution, reminding everyone that truth and sensitivity matter most in times of hardship.
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